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Why Set Goals for a Telemarketing Campaign?
Like any other marketing operation, it is essential to set goals to get the most out of a telemarketing campaign. Vague objectives such as “increase sales” or “win appointments” don’t give you an...
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The Rules and Differences Between Telemarketing & Fundraising Telemarketing
Telemarketing is subject to both federal and state guidelines, whether the purpose is selling office supplies or raising money for charity. The major distinction comes in the differing requirements...
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Direct Mail Concepts
Consumers might complain about the "junk mail" coming in their mailbox, but many companies use direct mail because it can be effective at reaching targeted households with messages that generate a...
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U.S. Laws on Direct Mail
Before you grab the nearest mailing list and get ready to send a direct mail package to all of the people on it, learn the laws that govern the use of direct mail. The laws primarily pertain to sending...
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Top Ten Promotional Strategies
If you own a small business, you’re always on the lookout for new business. A new promotional strategy or campaign can help revitalize your marketing efforts, help attract new business, and help retain...
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Door-to-Door Marketing for the Beginner
Door-to-door marketing can be intimidating, but it also offers a lot of benefits as a strategy for building your business. The chance to directly engage with potential customers and pitch your...
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How to Become Successful at PartyLite
PartyLite features unique candle collections, home fragrances and candle accessories. Each independent consultant for PartyLite advertises and promotes the products via home parties and online...
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How to Submit a Proposal to Sell Something
So you've developed a winning sales proposal that demonstrates how a company would benefit from your products or services. Precise and detailed, it teems with insight about the company and its target...
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Examples of Mortgage Advertising
Mortgage providers battle to attract customers in a highly competitive marketplace. One method these providers frequently use to bring in new borrowers is the creation of unique and innovative...
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How to Promote Sales Presentations
Sales presentations are a common way to build business. Whether your business is network marketing, financial planning, or another business selling a product or service, using sales presentations is a...
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How to Nail the First 20 Seconds of a Cold Call in the Food Business
Few people have less free time than those in the food business. None have the bandwidth in their work schedule to listen to cold calls from those looking to sell them something they might not need....
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What Is Direct Response Modeling?
Direct marketing is a relatively risky and inexact process. Response rates of between 0.5 and 2 percent are common, meaning you're paying to send out large numbers of ineffective pieces to have a very...
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Benefits of Texting for Nonprofits
If you regularly contact past donors to solicit donations, encourage volunteering or provide notification of events, you can spend hours every day on the phone. The advent of texting means that, with...
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Is It Legal to Put up Business Signs on the Side of the Road?
Business signs in public right-of-ways on the side of the road are illegal along all state and federal highways and in many local jurisdictions. Outlaw signs distract drivers, interfere with...
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Great Marketing Ideas for Kids
According to "USA Today," kids and adolescents influence $1.12 trillion in family spending each year. Because children impact such a large amount of spending, marketers must contend with cluttered...
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Mailing List Average Sales Conversion Rate
U.S. companies were expected to spend $168.5 billion on direct marketing in 2012, according to the Direct Marketing Association, an industry trade group. That represents 52.7 percent of all advertising...
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How to Make a Homemade Exhibit Booth Backdrop
Exhibit booths are more than just a display area for products and services. They also offer the first impression of your company to potential customers, investors, or business partners. Many exhibit...
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The Buying Potential of a Captive Audience
A captive audience may be sitting on an airplane, waiting in line at the bank or otherwise temporarily stuck in a particular location. Although members of a captive audience may be frustrated, bored or...
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What Is the Success Rate of Direct Fax Advertising?
Fax advertising, sometimes known as fax marketing or fax broadcast, offers businesses a way to connect with prospects via an established channel. While recipient fax machines may be less clogged with...
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How to Market Your Product to Christian Healing Conferences
Christian healing conferences come in a wide variety of formats, but most focus on moving past illness, stress and spiritual problems. This provides a valuable marketing opportunity if your product is...
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